

I’ve never rented a car so I’m curious, what benefits does checking-in early actually get you? I assume you still need to talk to a person and go through the whole upselling thing they’re notorious for. Accidental damage cover? Fuel cover? Rain cover? Excess cover? Excess cover excess cover?
Apple doesn’t give a shit about their image, and hasn’t for years.
If you’ve bought into the Apple ecosystem, you either like the products or you’re subject to their hideous vendor lock-in, so you’re probably going to buy more Apple products either way.
If you aren’t by this point, you probably never will be, so why would they waste their money appealing to you?