

Eh, I’m not nearly so optimistic. They also got terribly worked up over the word “milk” and labeling plant based burger “burger”.
It’s more about bending over backwards to protect the meat and dairy industry from facing any possible missed revenue opportunity than protecting their actual bottom line, and more importantly about demonstrating their continued utility to the industry.
Kinda like how they’ll work hard to prevent gun regulations that no one is actually proposing because the perception of the possibility of a threat is unacceptable.
It’s a freak out because they’ve been called milks for an exceptionally long time. “Milk” has never exclusively meant the product of lactation in English. It’s always referred to something white and more opaque than not.
http://www.godecookery.com/goderec/grec31.htm
As another reply mentioned, we specifically have recipes for almond milk from before modern English.
It’s hardly a new thing, just something gaining popularity.
We have specific regulations to prevent consumers from buying the wrong thing within reason. Because most people assume milk means cow milk in the US, that’s what the standard of identity for milk refers to. We don’t need legislation specifically saying that plant milk can’t use the word because you already can’t pickup two jugs labeled “milk” and be unsure if they’re the same thing. Same as goat milk, sheep milk, milk of magnesia, 2% milk, whole milk, skim milk, vitamin D milk, lactose free milk, chocolate milk or strawberry milk.
Hell, “muscle milk” is only technically barely a milk product, absolutely isn’t milk (two milk derived proteins that using prevents a product from being labeled cheese and relegates it to “cheese product”), and would be stupendously unsuitable for cooking. No one complains about it, nor how it contains no muscle at all.
I’d find concerns of consumer protection a lot more credible if they had insisted that other animal milks couldn’t be labeled as such, or at least objected to things like “coconut water”, “rose water”, “cactus water”, “birch water”, “maple water”, “water chestnuts” or “watermelon”. Consumers are evidently only confused by plant milk though, which also prevents them from reading the name of the product. Works fine for other animal milks though, and anything that isn’t milky.
Milky way, milk thistle, milk weed, milk tree, dandelion milk… The list goes on. Oh, and don’t forget cream of wheat or tartar, for when your milky substance is also thick.