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jayrod@lemmy.film to Movies and TV Shows@lemmy.filmEnglish · 3 years ago

After “Barbie,” Mattel Is Raiding Its Entire Toybox

www.newyorker.com

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After “Barbie,” Mattel Is Raiding Its Entire Toybox

www.newyorker.com

jayrod@lemmy.film to Movies and TV Shows@lemmy.filmEnglish · 3 years ago
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In an era when “pre-awareness” rules Hollywood, the company is ginning up plots for everything from Hot Wheels to UNO.
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  • reverie@lemmy.world
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    3 years ago

    Gritty, raw UNO movie coming soon

    • _Rho_@lemmy.world
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      3 years ago

      UNO, but it’s a Yu-Gi-Oh style anime movie.

  • freamon@feddit.nl
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    3 years ago

    Daniel Kaluuya is starring in a Barney movie and I’m not even joking.

    • DreamyDolphin@kbin.social
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      3 years ago

      And apparently it is adult-themed and explores millennial angst and disenchantment, because reasons. Yes, really.

      • ddugue@lemmy.ca
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        3 years ago

        Damn, it could work.

  • LeZero@lemmy.worlddeleted by creator
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    3 years ago

    Can’t wait for more corporate slop, maybe an “Agent Orange” movie in parternship with Bayer

    • ours@lemmy.film
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      3 years ago

      “Product” movies are all the rage. I could totally see them doing an Aspirin movie.

      • LeZero@lemmy.worlddeleted by creator
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        3 years ago

        Aspirin vs Paracetamol : Dawn of Big Pharma

        • ours@lemmy.film
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          3 years ago

          In the mid credit scene they setup Heroin as the vilain for the next movie.

  • PigglyWiggly@sh.itjust.works
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    3 years ago

    Here’s hoping for a blood soaked apocalyptic crime epic: The Mattel Marauder

  • wackypants@lemmy.world
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    3 years ago

    They should raid my GF’s toybox. It’ll keep them busy for years.

  • King Mongoose@lemmy.film
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    3 years ago

    I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of “cinema” is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It’s not meta, it’s nostalgia rationalization; it’s not smart, it’s calculated.

    Brand immersion my ass.

    !moviesnob@lemmy.film

  • agentshags@sh.itjust.works
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    3 years ago

    That was one long fucking article lol

  • Gikiski@fedia.io
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    3 years ago

    Next company up, Mego.

    • King Mongoose@lemmy.film
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      3 years ago

      I think your timing’s off. You might have made big money pitching that idea 10-20 years ago. The Micronauts Movie! Action Jackson: 8" of Dynamite!

      • Gikiski@fedia.io
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        3 years ago

        Fairly satisfied that somebody understands!

        • King Mongoose@lemmy.film
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          3 years ago

          😬 I’m almost ashamed of myself! 🤣 Cheers!

          !moviesnob@lemmy.film

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